Framing

How to brief, explain, and pick the unit a room can actually feel. Most of the work of a good briefing is the comparison on the other side.

Fieldnotes · Framing
Explain it with something they know
Put a new idea next to a familiar one and the decision gets easier. Most of the work of a good briefing is choosing the thing on the other side of the comparison.
James Dodd8 Apr 20263 min read
Case studies · Framing
Worth looking again
A developer who'd written off AI coding tools watched one sweep up bugs the team had chased for months. The lesson wasn't about the tool. It was about second chances.
James Dodd4 Apr 20263 min read