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Getting started

For the cautious reader. You haven't really tried AI yet, or you've tried and stopped, or your board is asking questions you don't know how to answer.

Framing · Restraint
Argue for the invisible
Every AI product has someone in the room pushing for a mascot, a chat window, a personality. The work that earns its keep is usually invisible. A short parable about which voice to listen to.
James Dodd29 Apr 20262 min read
Framing · Oversight
Confidence isn't accuracy
A three-pass exercise that shows how these tools get a simple question wrong, then right, and still won't tell you they're sure.
James Dodd22 Apr 20265 min read
Guides · Oversight
The three buckets of AI exposure
Every company thinks it knows what its AI exposure is. Most have mapped the smallest part of it.
James Dodd30 Mar 20264 min read
Case studies · Reliability
Two out of three is bad
A free document comparison tool had been quietly hallucinating for a year inside one of our clients. Nobody had noticed, because most of the time it looked fine.
James Dodd24 Mar 20264 min read
Case studies · Oversight
Free is never quite free
A free document tool we found inside a client had two problems. One was hallucination. The other was where the files went when you clicked the button.
James Dodd9 Mar 20263 min read
Guides · Restraint
Five ways to use less AI
Most SMBs have more AI running in their business than they realise, and could shrink it considerably without losing anything they valued.
James Dodd28 Feb 20263 min read

Getting started

Argue for the invisible

Confidence isn't accuracy

The three buckets of AI exposure

Two out of three is bad

Free is never quite free

Five ways to use less AI