AI consulting. Honest, impartial, considered.
Do you actually need AI?
Most organisations either don't need AI or aren't ready for it. If yours is the exception, we'll help you start small. If it isn't, we'll tell you what will actually help.
Food & drink
“Stock counts on Monday take half the day.”
Data ready
6
AI ready
4
Viability
2
A better spreadsheet. Three hours a week back.
Most AI consultancies need the answer to be yes. Ours doesn't.
No pressure, no commitment
Three doors in. Start where you are.
Pick the one that matches how ready you feel. All three are free, and none of them end in a deck.
Free AI Assessment
A short form, read properly, and a written recommendation with one of three answers: yes, no, or not yet. For when you have a real question and want a proper read.
See how the assessment worksCan This Be AI?
Eight yes-or-no questions that take about a minute. For when you have a specific idea in mind and want a quick sanity check before booking anything longer.
Take the 60-second checkNotes & field guide
Short essays and fieldnotes on where AI actually earns its keep, and where it doesn't. No form, no email capture. For when you're still reading around.
Read the notes
House rules
Three things we promise.
No kickbacks, no preferred vendors.
We don't resell anyone's software and we don't take referral fees. If we recommend a tool, it's because it fits your problem, not our margin.
Plain English, always.
If we can't explain a recommendation to a sceptical board member in one paragraph, it's not a recommendation yet.
We'll tell you not to.
About a third of the time, the honest answer is that AI is the wrong tool for the job. We'd rather lose the engagement than sell you something that quietly fails in six months.
How working with us goes
Four steps, no surprises.
- 01
You tell us what's going on and where your pain is.
The shape of your business, the thing that's bothering you, and what you've already tried. A short form is the whole first step. No prep needed.
- 02
We read and push back where we should.
You get our honest read on whether AI is the right lever, a worse lever than something simpler, or a bad idea here. In writing, so you can share it.
- 03
If it's a yes, we help you, and we start small.
A narrow first project with a clear success test. If it doesn't work inside the budget we agreed, we say so and stop.
- 04
We stay on hand, as long as it's useful for you.
We stay close after the first project lands. Check-ins, second opinions, a nudge when a vendor's pitching you something new.
“They spent an hour talking me out of the thing I came in asking for, pointed at a spreadsheet problem I'd been ignoring for two years, and charged me nothing. I've sent them three other owners since.”
How we're different
moralai.co vs the usual AI consultancy.
Not a swipe at anyone in particular. Just the honest shape of the market as we've found it.
moralai.co
Typical AI consultancy
Written recommendation first
Before any call, get a free assessment.
Scoping call becomes a proposal.
Independent of vendors
No referral fees, ever. We listen before not sell.
Partnered with two or three platforms.
Willing to say no
We only work with the right fits, small numbers.
Need the yes and to push the sale of their tools.
Small, testable first step
Start simple, test, and iterate to keep costs low.
Heavy discovery, prototype, then a larger build.
Jargon defined
We speak to you in your language and help you understand.
May use confusing terms to seem important and keep a barrier.
Written recommendation first
- moralai
- Before any call, get a free assessment.
- Typical AI consultancy
- Scoping call becomes a proposal.
Independent of vendors
- moralai
- No referral fees, ever. We listen before not sell.
- Typical AI consultancy
- Partnered with two or three platforms.
Willing to say no
- moralai
- We only work with the right fits, small numbers.
- Typical AI consultancy
- Need the yes and to push the sale of their tools.
Small, testable first step
- moralai
- Start simple, test, and iterate to keep costs low.
- Typical AI consultancy
- Heavy discovery, prototype, then a larger build.
Jargon defined
- moralai
- We speak to you in your language and help you understand.
- Typical AI consultancy
- May use confusing terms to seem important and keep a barrier.
From the fieldAll notes →
Start with the assessment.
It's the simplest way in. A short form, a written recommendation back. If you'd rather just talk first, book a short call. No pitch, no deck.