Fieldnotes

Short observations from the work. Small true details rather than big claims.

Framing · Fieldnotes
The Waitrose effect, but in your data
Free public data is sitting there, ignored, because on its own it looks like noise. Joined to what you already know, it points somewhere. The join is the part worth paying for.
James Dodd25 Jun 20263 min read
Fieldnotes · Oversight
The cost of a small wink
An AI assistant slipped a small joke into a code change today. I caught it because I was paying attention. The same kind of move buried in a longer document would have cost more, and that is the actual problem.
James Dodd7 May 20262 min read
Fieldnotes · Framing
Explain it with something they know
Put a new idea next to a familiar one and the decision gets easier. Most of the work of a good briefing is choosing the thing on the other side of the comparison.
James Dodd8 Apr 20263 min read